Episode 5 -What business are you really in?

In this episode I talk about Chipotle and Ikea, and what their "secret sauce" might be. And how you can learn from how they see what business there in, as a way to form a competitive advantage. It's about looking deeper than the surface to see what really might be leading some companies and ideas to success.

In this episode I talk about Chipotle and Ikea, and what their "secret sauce" might be. And how you can learn from how they see what business there in, as a way to form a competitive advantage. It's about looking deeper than the surface to see what really might be leading some companies and ideas to success.
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